Edpuzzle + Subscript

In the wake of COVID-19, edtech companies experienced a huge surge in demand for e-learning products, and San Francisco-based Edpuzzle was no exception.

The video-learning company received a lot of interest from not only new customers, but also potential investors over the last two years. While this was great news, it meant they needed a clearer understanding of their SaaS metrics to work strategically with investors and grow the business in response to demand in the market.

To get the complete picture of how their business was doing, Edpuzzle was using separate dashboards in each of the key tools in their tech stack, including Salesforce, Quickbooks, and Mixpanel.

This left CEO Quim Sabrià with a challenge: he had lots of data from each of these different sources, but it wasn’t helping his team work more effectively.

As the team grew in size, their data challenge was getting bigger, too. That’s when they turned to Subscript to get better visibility into their SaaS metrics.

With Subscript, the Edpuzzle team was able to view all of their key metrics in a single dashboard, rather than cross-referencing across multiple platforms and manually compiling data into an Excel spreadsheet in order to get a 360° picture of the business.

When investors had a question, Quim could simply take a screenshot or share a link in Subscript instead of spending hours or days analyzing data. Being able to give investors the pulse of the business instantly, in a professional and transparent format, was a game-changer for him. For the first time, investors could immediately understand the trajectory of the business without having to ask lots of follow-up questions.

In addition to improving their investor relations, being able to easily view and drill down into all of their business metrics allows the Edpuzzle team to make strategic decisions with more confidence.

Recently, the leadership team hypothesized that there was a gap between the value their product offered and the price they were charging. They suspected they could increase their pricing, but they wanted to be sure they wouldn’t lose a significant portion of their customer base.

Subscript helped the Edpuzzle team keep an eagle eye on their retention metrics as they adjusted their pricing strategy. Being able to optimize their pricing without significantly increasing customer churn led to a huge impact on Edpuzzle’s valuation.

Quim appreciates the unparalleled visibility he gets into how his business is performing with Subscript.

Subscript gives you access to all of your B2B SaaS metrics, including ARR, churn, LTV, and more, in a visually intuitive dashboard. Ready to see how Subscript can give you clarity into your financial data? Request a demo today.