March 17, 2023

Diving deep into B2B SaaS metrics with Isabelle Winkles, CFO at Braze

In this episode of Diving Deep, we’re joined by Isabelle Winkles, CFO at Braze. Isabelle shares her advice for navigating a challenging economy, a thoughtful approach to adding to your finance tech stack, and much more!

March 15, 2023

Tracking Your Key B2B SaaS Metrics as a Usage-Based Business

Metrics like ARR and Net Revenue Retention can be challenging for businesses that use usage-based pricing. Let’s explore how to measure them!

March 1, 2023

2023’s Best Sources of Benchmarks for B2B SaaS Businesses

Understand how your company’s performance measures up against your peers with these trusted benchmark reports and tools.

February 18, 2023

Should You Try to Reconcile Your GAAP Revenue with Your ARR?

If your GAAP revenue and ARR are telling different stories, you’re not alone. Here’s what to do.

February 18, 2023

Diving deep into B2B SaaS metrics with Rose Punkunus, CEO at Sudozi

In this episode of Diving Deep, we’re joined by Rose Punkunus, CEO at Sudozi. In addition to her brilliant work at Sudozi, Rose was also the CFO of Uber, and a Data Science and Analytics Lead for Apple.

January 21, 2023

Diving deep into B2B SaaS metrics with Rajeev Dham, Partner at Sapphire Ventures

Rajeev Dham, Partner at Sapphire Ventures, discusses the two traits that set the greatest CFOs apart, concrete advice for navigating an uncertain economy, and a lot more!

January 18, 2023

What Every B2B SaaS Finance Leader Needs to Know About Data Science—And Why

The top CFOs aren’t just finance professionals; they also need to be data scientists. Here’s why.

January 18, 2023

Navigating Uncertain Times: Advice from Rajeev Dham of Sapphire Ventures

In these tumultuous economic times, Rajeev Dham of Sapphire Ventures shares his advice for B2B SaaS companies on growth and spending.

January 14, 2023

Diving deep into B2B SaaS metrics with Mark Khavkin, CFO at Pantheon

Mark Khavkin, CFO at Pantheon, discusses the art and science of uncovering strategic insights from SaaS metrics, how to forecast revenue when there's economic uncertainty, and a lot more!

January 5, 2023

5 Traits That Make a Great B2B SaaS CFO

Let’s explore the skills and qualities that set the greatest CFOs apart in the world of B2B SaaS.

December 7, 2022

Why B2B SaaS Businesses Need To Combine Their Product Data and Financial Metrics

Most B2B SaaS businesses can't combine their product data with their financial metrics like ARR and NRR. But, if they could, then there's a world of benefit. Let's explore.

December 1, 2022

When To Hire a Finance Leader for Your B2B SaaS Business

You know you need more financial experts and leaders on your team. The question is, what kind of hire should you make and when?

November 24, 2022

Should you count late renewals as churn?

Many B2B SaaS businesses experience late renewals, leaving a gap of weeks or months between contracts. Should you treat them as churn or not?

November 22, 2022

"Your revenue forecast should be higher!" Here's how a finance leader can respond

The step-by-step process you can follow to respond to "Your revenue forecast should be higher" while putting your business in the best position to succeed.

November 18, 2022

Diving deep into B2B SaaS metrics with Mohit Daswani, CFO at ThoughtSpot

Mohit Daswani, CFO at ThoughtSpot, discusses the importance of segmenting your SaaS metrics, the benefits of building a data-driven culture, and a lot more.

November 17, 2022

If You Count Committed Revenue, Should You Count Committed Churn?

Learn how to adjust CARR when customers say they’re not going to renew.

November 11, 2022

When Should You Invest in FP&A Software?

How to know when it’s time for your B2B SaaS finance team to make the leap from Excel to FP&A Software

November 5, 2022

Diving deep into B2B SaaS metrics with Paul Barnhurst, Founder of The FP&A Guy

Paul Barnhurst, Founder at The FP&A Guy, discusses when finance teams should say goodbye to Excel, 4 key pillars of FP&A planning tools, and a lot more!

November 3, 2022

Forecasting for Multiple Scenarios: How Much Should Your Plans Differ?

Most B2B SaaS businesses forecast for best-case, worst-case, and likely conditions. So, how different do those plans really need to be?

October 22, 2022

Diving deep into B2B SaaS metrics with Michael Tam, Partner at Craft Ventures

Michael Tam, Partner at Craft Ventures, discusses the three categories of metrics that investors care about, B2B SaaS benchmarks to focus on when you're prioritizing efficiency, and a lot more!

October 19, 2022

7 Forecasting Tips That Help B2B SaaS Companies Plan Successfully

Don’t start the year off with unrealistic revenue projections. Before you start forecasting for next year, take these ideas into account.

November 3, 2022

How To Track and Analyze B2B SaaS Metrics

In this guest post, Paul Barnhurst, founder of The FP&A Guy, shares how B2B SaaS businesses can develop a process for aligning and standardizing their reporting of SaaS metrics.

September 29, 2022

12 B2B Finance Thought Leaders Who Are Making Waves

Follow these 12 thought leaders to get the most up-to-date insights on the issues that affect today’s B2B finance professionals.

September 16, 2022

Diving deep into B2B SaaS metrics with Alka Tandan, CFO at Gainsight

In this episode of Diving Deep, we’re joined by Alka Tandan, CFO at Gainsight. Alka discusses the key levers for increasing NRR, the increased importance of customer success when times are tough, and a lot more!

September 22, 2022

Why Your Metrics Tell a Different Story Every Month — And How To Fix It

Monthly fluctuations in your B2B SaaS metrics can leave you with more questions than answers. Learn how to cut through the noise to get more helpful insights.

September 8, 2022

Diving deep into B2B SaaS metrics with Mike DePaschalis, Head of Finance at Postal.io

In this episode of Diving Deep, we’re joined by Mike DePaschalis, Head of Finance at Postal.io. Mike discusses the downsides of keeping your subscription metrics in Excel, what you can learn by looking at cohorts of your customers, and more!

September 2, 2022

The Dangerous Assumptions That Make Most LTV Calculations Wrong

Basing your strategic decisions on an inaccurate LTV calculation can be a costly mistake. So, what can you do about it?

August 30, 2022

Diving deep into B2B SaaS metrics with Chitra Balasubramanian, CFO at CircleCI

In this episode of Diving Deep, we're joined by Chitra Balasubramanian, CFO at CircleCI. Chitra discusses why strategic finance leaders need to double-click into their SaaS metrics, one critical piece of advice for companies adding usage-based pricing, and a lot more!

August 26, 2022

What Is a CSQL, and How Does It Impact Your CAC?

The CSQL can play an important role in improving your financial efficiency. So what is it, and why should it be a focus area for leadership teams in 2022 and beyond?

August 24, 2022

Diving deep into B2B SaaS metrics with Todd Gardner, Managing Director at SaaS Advisors

In this episode of Diving Deep, we're joined by Todd Gardner, Managing Director at SaaS Advisors. Todd discusses the pros and cons of usage-based pricing, why you need to look at retention by product line, and a lot more!

August 17, 2022

10 Critical Lessons From 10 B2B SaaS Leaders

To celebrate the tenth episode of Diving Deep with Subscript we look back at ten of the lessons we've learned from our brilliant guests thus far.

August 10, 2022

Advice for B2B SaaS Finance Leaders Navigating an Uncertain Economy

With an uncertain economy, here are four pieces of advice for B2B SaaS finance leaders from the CFO of Gainsight.

July 29, 2022

Excel is not enough

For B2B SaaS finance teams, Excel is not enough. If your company is still using Excel to track your B2B SaaS metrics, then here are five of the top limitations to keep in mind.

July 27, 2022

What does usage-based pricing mean for your B2B SaaS finance team? A conversation with Kyle Poyar

In this episode of Diving Deep, we're joined by Kyle Poyar, Operating Partner at OpenView. Kyle discusses what finance teams need to know about usage-based pricing, two mistakes to avoid when calculating LTV:CAC, how to pick the right NDR benchmark, and a lot more!

July 14, 2022

Diving deep into B2B SaaS metrics with Frank Bien, former President and CEO at Looker

In this episode of Diving Deep, we’re joined by the brilliant Frank Bien, former President and CEO of Looker. Frank discusses concrete advice for operating in an economic downturn, tips for avoiding a “data brawl,” and a lot more!

July 14, 2022

From a VC: The 7 Most Important Metrics in a B2B SaaS Pitch Deck

We sat down with Michael Tam of Craft Ventures to hear about his experience as a venture capitalist, including what metrics he pays attention to when reviewing a potential investment opportunity.

July 14, 2022

Diving deep into B2B SaaS metrics with Tien Anh Nguyen, former CFO at UserTesting

In this episode of Diving Deep, Subscript's CEO, Sidharth, is joined by Tien Anh Nguyen, former CFO and Chief Business Officer at UserTesting. They discuss advice for presenting subscription metrics to VCs, the #1 pain point for all CFOs, and a lot more!

July 14, 2022

It’s Time to Say Goodbye to LTV:CAC

LTV:CAC is a popular metric for B2B SaaS companies, but is it actually useful? And, if not, what metric should you use instead? Let's explore!

July 14, 2022

Mastering Your SaaS Metrics with Tomasz Tunguz

Leading investor Tomasz Tunguz explains why NDR is even more important than you might think, how cohorts can unlock insights for your business, and why confidence in your data is absolutely critical.

June 23, 2022

Is Usage-Based Pricing Right for Your Business?

What is usage-based pricing? And, is it right for your SaaS business? Let's dive deep and explore the three types of companies that are the best fit for usage-based pricing.

June 16, 2022

Diving deep into B2B SaaS metrics with Kristina Shen, General Partner at Andreessen Horowitz

In this episode of Diving Deep, Subscript's CEO, Sidharth, has an engaging conversation with Kristina Shen, General Partner at Andreessen Horowitz.

June 14, 2022

The most incorrectly used subscription metric (and what to focus on instead)

We asked Kristina Shen, General Partner at Andreessen Horowitz, about the most incorrectly used subscription metric. Her answer surprised us.

June 8, 2022

Diving deep into B2B SaaS metrics with Tomasz Tunguz, Managing Director at Redpoint Ventures

In this episode of Diving Deep, Subscript's CEO, Sidharth, has an engaging conversation with Tomasz Tunguz, Managing Director at Redpoint Ventures.

June 23, 2022

How Will Usage-Based Pricing Impact Your Finance Team?

We sat down with Kyle Poyar of OpenView to discuss all things usage-based pricing and what finance teams should know.

June 8, 2022

Surviving the SaaSacre: A Conversation with Frank Bien, the former CEO of Looker

In one of the biggest market downturns since the 2008 recession, what are the metrics that matter most for B2B SaaS companies? Let's dive deep and explore!

May 24, 2022

Raising Your Series C or D? Here’s Advice from the Former CFO of UserTesting

Tien Anh Nguyen, former CFO for UserTesting and longtime veteran of OpenView Venture Partners, has helped raise over $150M in his career. Here's his advice for companies raising a Series C or D.

June 28, 2022

Why the Rule of 40 is No Longer Good Enough

You're probably familiar with the "Rule of 40," but did you know that it might be outdated? Let's dive in and explore!

May 31, 2022

What Early-Stage Companies Need to Know About SaaS Metrics

We sat down with Kristina Shen, General Partner at Andreessen Horowitz, to better understand the metrics she believes early-stage companies should focus on.

May 5, 2022

8 Resources for Finance Leaders in B2B SaaS

These 8 resources will help you stay up to date and become an even better B2B SaaS finance leader!

April 28, 2022

Messy Data: The core challenge faced by B2B SaaS finance teams

We had a conversation with the former President and CEO of Looker to discuss the importance of reliable data for SaaS companies.

May 24, 2022

What subscription metrics should a Series B or C company obsess over to fuel growth?

We had a conversation with the Chief Business Officer of UserTesting to understand the 5 metrics companies should obsess over to fuel growth.

April 15, 2022

7 SaaS Finance Experts You Need to Follow on LinkedIn

Looking for the top SaaS finance leaders to follow on LinkedIn? Here are seven that need to be on your list.

April 5, 2022

Does a Proof of Concept Count As Recurring Revenue?

If your business relies on PoCs for a percentage of your revenue, can you count it as recurring? If not, what's the best way to get credit for those deals? Let's dive in!

March 25, 2022

Understanding Customer Concentration Risk

What is customer concentration and how does it affect your business? Customer concentration risk is a primary threat to SaaS businesses. However, it’s easy to avoid with some foresight and planning.

March 25, 2022

Recurring and Non-Recurring Revenue: How Professional Services Fit In

What’s the difference between recurring and non-recurring revenue? And, do professional services ever count as recurring revenue? Let's dive deep and explore!

March 24, 2022

Cohort Analysis: Learning the Basics

(Note: This article is geared towards those who are new to cohort analysis or could use a refresher. We'll be publishing future pieces on more advanced cohort analysis.)

March 24, 2022

Cohorted vs Uncohorted Net Retention: Why Your Business Needs Both

Cohorted and uncohorted net retention sometimes tell two vastly different stories. Yet, both are hugely significant in determining your business’s health. Let’s explore the benefits of each and why they are vital to business growth.

March 24, 2022

How Valuable Are Your Customers?: 4 Ways to Calculate LTV

Top-performing SaaS businesses calculate LTV to understand the lifetime value of their customers. Learn 4 different ways to calculate it!

March 24, 2022

Balancing Sales & Marketing Headcounts: Finding Your Perfect Ratio

Your Sales & Marketing Headcounts are interdependent; learn why it's important to find the perfect balance (and how to do so!)

March 24, 2022

Maximizing Your Valuation: Q&A with Leading SaaS Investor Sandy Kory

What are investors looking for? How do I maximize my business’s valuations? How can I make sure I stand the best chance of standing out? Hear answers to these questions from a SaaS investors' perspective!

March 24, 2022

2 Major Methods of Calculating SaaS Retention (And Why You Need Each One)

There are multiple ways to calculate Gross Revenue Retention (GRR) and Net Revenue Retention (NRR)... learn when to use each!

January 28, 2022

Subscript raises $3.75M to make subscription revenue metrics easier

We're honored to be serving customers who are collectively doing analysis across over $100M of ARR, and we'd love for you to join the Subscript family too. Sign up for our beta!

January 17, 2022

Committed Revenue "Roll Forwards": What are they, and why you need to calculate them

Learn why calculating CARR "Roll Forwards" can be tricky, and how you can do it successfully!

January 17, 2022

3 key retention metrics to understand your business better

Sophisticated SaaS businesses calculate their Gross Customer Retention, Gross Revenue Retention, and Net Revenue Retention to glean insights into their customers' satisfaction and spending habits. What are the differences between these three metrics? How do businesses know which one to highlight?

December 23, 2021

The "Right" Kinds of Revenue

In subscription SaaS parlance, there are a few different ways your customer could pay—i.e. a few different kinds of revenue you could earn—and they imply wildly different things about how you should think about your business. Here, we'll offer a handy framework that will hopefully set you down the right path.

November 2, 2022

Forecasting: 5 major approaches used by B2B SaaS leaders

Everyone's got 2023 forecasting + planning on their mind! There are several different approaches to producing a great revenue forecast, and we gathered the five most common ones. The best-in-class methodology is actually a combination of a few different approaches!

July 20, 2022

What is CARR, and why are ~50% of companies using it as a primary metric?

At Subscript, we're finding that nearly 50% of the businesses we work with focus on CARR as their primary metric because it helps them better reflect how the business is growing. Why is that true?

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