May 24, 2022

Raising Your Series C or D? Here’s Advice from the Former CFO of UserTesting

Tien Anh Nguyen, former CFO for UserTesting and longtime veteran of OpenView Venture Partners, has helped raise over $150M in his career. Here's his advice for companies raising a Series C or D.

May 19, 2022

Why the Rule of 40 is No Longer Good Enough

You're probably familiar with the "Rule of 40," but did you know that it might be outdated? Let's dive in and explore!

May 24, 2022

What Early-Stage Companies Need to Know About SaaS Metrics

We sat down with Kristina Shen, General Partner at Andreessen Horowitz, to better understand the metrics she believes early-stage companies should focus on.

May 5, 2022

8 Resources for Finance Leaders in B2B SaaS

These 8 resources will help you stay up to date and become an even better B2B SaaS finance leader!

April 28, 2022

Messy Data: The core challenge faced by B2B SaaS finance teams

We had a conversation with the former President and CEO of Looker to discuss the importance of reliable data for SaaS companies.

May 24, 2022

What subscription metrics should a Series B or C company obsess over to fuel growth?

We had a conversation with the Chief Business Officer of UserTesting to understand the 5 metrics companies should obsess over to fuel growth.

April 15, 2022

7 SaaS Finance Experts You Need to Follow on LinkedIn

Looking for the top SaaS finance leaders to follow on LinkedIn? Here are seven that need to be on your list.

April 5, 2022

Does a Proof of Concept Count As Recurring Revenue?

If your business relies on PoCs for a percentage of your revenue, can you count it as recurring? If not, what's the best way to get credit for those deals? Let's dive in!

March 25, 2022

Understanding Customer Concentration Risk

What is customer concentration and how does it affect your business? Customer concentration risk is a primary threat to SaaS businesses. However, it’s easy to avoid with some foresight and planning.

March 25, 2022

Recurring and Non-Recurring Revenue: How Professional Services Fit In

What’s the difference between recurring and non-recurring revenue? And, do professional services ever count as recurring revenue? Let's dive deep and explore!

March 24, 2022

Cohort Analysis: Learning the Basics

(Note: This article is geared towards those who are new to cohort analysis or could use a refresher. We'll be publishing future pieces on more advanced cohort analysis.)

March 24, 2022

Cohorted vs Uncohorted Net Retention: Why Your Business Needs Both

Cohorted and uncohorted net retention sometimes tell two vastly different stories. Yet, both are hugely significant in determining your business’s health. Let’s explore the benefits of each and why they are vital to business growth.

March 24, 2022

How Valuable Are Your Customers?: 4 Ways to Calculate LTV

Top-performing SaaS businesses calculate LTV to understand the lifetime value of their customers. Learn 4 different ways to calculate it!

March 24, 2022

Balancing Sales & Marketing Headcounts: Finding Your Perfect Ratio

Your Sales & Marketing Headcounts are interdependent; learn why it's important to find the perfect balance (and how to do so!)

March 24, 2022

Maximizing Your Valuation: Q&A with Leading SaaS Investor Sandy Kory

What are investors looking for? How do I maximize my business’s valuations? How can I make sure I stand the best chance of standing out? Hear answers to these questions from a SaaS investors' perspective!

March 24, 2022

2 Major Methods of Calculating SaaS Retention (And Why You Need Each One)

There are multiple ways to calculate Gross Revenue Retention (GRR) and Net Revenue Retention (NRR)... learn when to use each!

January 28, 2022

Subscript raises $3.75M to make subscription revenue metrics easier

We're honored to be serving customers who are collectively doing analysis across over $100M of ARR, and we'd love for you to join the Subscript family too. Sign up for our beta!

January 17, 2022

Committed Revenue "Roll Forwards": What are they, and why you need to calculate them

Learn why calculating CARR "Roll Forwards" can be tricky, and how you can do it successfully!

January 17, 2022

3 key retention metrics to understand your business better

Sophisticated SaaS businesses calculate their Gross Customer Retention, Gross Revenue Retention, and Net Revenue Retention to glean insights into their customers' satisfaction and spending habits. What are the differences between these three metrics? How do businesses know which one to highlight?

December 23, 2021

The "Right" Kinds of Revenue

In subscription SaaS parlance, there are a few different ways your customer could pay—i.e. a few different kinds of revenue you could earn—and they imply wildly different things about how you should think about your business. Here, we'll offer a handy framework that will hopefully set you down the right path.

December 1, 2021

Forecasting: 5 major approaches used by B2B SaaS leaders

Everyone's got 2022 forecasting + planning on their mind! There are several different approaches to producing a great revenue forecast, and we gathered the five most common ones. The best-in-class methodology is actually a combination of a few different approaches!

December 1, 2021

What is CARR, and why are ~50% of companies using it as a primary metric?

At Subscript, we're finding that nearly 50% of the businesses we work with focus on CARR as their primary metric because it helps them better reflect how the business is growing. Why is that true?

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