What Churn Patterns Are Hiding in Your Metrics?

June 27, 2025

Is Your Company Really Ready for Usage-Based Pricing?

Usage-based pricing is having a moment. But many teams underestimate the work that go-to examples like Clay have put into building custom billing systems to support it. If your company wants to follow that path, Finance needs to ask tough questions early. Otherwise, you’ll end up with mismatched data, confused customers, and invoices that don’t add up. Here are nine critical questions to help refine your team’s approach.

June 27, 2025

Diving deep into B2B SaaS metrics with Kareem Amin, Co-founder and CEO of Clay

In this episode of Diving Deep, Subscript CEO, Sidharth Kakkar, sits down with Kareem Amin, Co-founder and CEO of Clay, for a wide-ranging conversation on what it really takes to build a breakout SaaS company.

June 27, 2025

Why Revenue per Employee is Misleading in 2025

Revenue per Employee has long been a favorite proxy for SaaS efficiency. Yet a growing dependence on AI, specialized vendors, and globally distributed teams distorts the signal. To know whether growth is efficient and durable, pair it with these four complementary metrics.

June 17, 2025

Mastering Usage-Based Pricing - Part 3: The New Metrics of Usage-Based Success

In Part 1, we covered how finance leaders can shape pricing strategy. In Part 2, we examined the systems and controls needed to execute that strategy reliably. Now in Part 3, we turn to what matters most for communicating and measuring success: forecasting, metrics, and the financial narrative you share with your board.

June 17, 2025

Mastering Usage-Based Pricing - Part 2: Operationalizing Modern SaaS Pricing Models

In Part 1, we looked at how finance shapes pricing strategy—through modeling, guardrails, and structured experimentation. Now we turn to execution: even the best-designed model will fail if your systems can’t support it. This section covers what finance leaders need to operationalize usage-based and hybrid pricing without triggering friction across billing, revenue recognition, or cash flow.

June 17, 2025

Mastering Usage-Based Pricing - Part 1: Strategic Pricing Leadership for CFOs

As SaaS pricing grows more complex, CFOs can’t afford to stay on the sidelines. Product and GTM teams might lead pricing design, but only finance understands how those decisions flow through billing, cash flow, margins, and long-term scalability. This CFO Playbook offers tactical guidance to help you shape pricing strategy, build operational discipline, and keep investor confidence intact.

June 2, 2025

Building Scalable SaaS Billing and Revenue Infrastructure

In a recent panel discussion, Sidharth Kakkar (Founder and CEO of Subscript) joined Chris Mossa (Chief Strategy Officer at Graphite Financial) and David Rapoport (Managing Director, Finance at Graphite) to break down exactly where SaaS billing and revenue infrastructure goes wrong—and how to get it right from the start.

June 2, 2025

Operationalizing AI - Part 3: Leading AI Governance

In Part 1, we explored how AI is transforming finance. In Part 2, we looked across Product, GTM, and Ops. Now comes the harder question: how do we ensure AI stays focused, compliant, and tied to business value? This is where finance helps define the rules of the road.

June 2, 2025

Operationalizing AI - Part 2: Evaluating AI Across the Business

In Part 1, we explored how AI is reshaping the work inside finance and what that unlocks for you as a leader. Now, we’ll look beyond your function. As other teams roll out AI, finance plays a critical role in assessing the economic implications of AI initiatives and ensuring the business stays focused on what really drives value.

June 2, 2025

Operationalizing AI - Part 1: From Number Crunching to Strategic Command

AI is already reshaping how SaaS companies operate—and finance isn’t exempt. But for many finance leaders, the challenge isn’t deciding if AI matters. It’s figuring out where to start, what’s worth investing in, and how to build confidence in the results. This playbook will help you explore where AI fits inside your finance function, assess its impact across the business, and put the right guardrails in place as adoption grows.

June 2, 2025

Diving deep into B2B SaaS metrics with Amy Kalnoki, Co-Founder and COO of Bitwave

In this episode of Diving Deep, Subscript's CEO, Sidharth Kakkar, has an engaging conversation with Amy Kalnoki, Co-Founder and COO at Bitwave, the platform helping enterprises account for digital assets.

April 29, 2025

Your First 90 Days as a B2B SaaS CFO - Part 3: From Numbers to Strategy

In Part 1 and Part 2 of this series, we covered how to validate financials, build key relationships, and implement scalable processes. Now, as you enter the final phase of your first 90 days, the focus shifts from strengthening finance operations to influencing business strategy.

May 3, 2025

Your First 90 Days as a B2B SaaS CFO - Part 2: Building Your Financial Foundation

In Part 1 of this series, we focused on preparation and your first 30 days as a B2B SaaS CFO—establishing the financial truth, building key relationships, and securing quick wins. Now, as you move into days 31-60, your focus will shift from validation to execution.

May 3, 2025

Your First 90 Days as a B2B SaaS CFO - Part 1: Strategic Preparation and Early Wins

Stepping into the CFO role at a B2B SaaS company is a high-stakes transition. This playbook equips you with proven frameworks, key priorities, and actionable checklists to navigate your first 90 days with confidence.

April 4, 2025

Diving deep into B2B SaaS metrics with Waseem Daher, Founder and Executive Chair at Pilot

In this episode of Diving Deep, Sidharth sits down with Waseem Daher, Founder and Executive Chair of Pilot, serial entrepreneur, and angel investor in 40+ startups. They discuss fundraising, strategic leadership, the finance tech stack, and more!

February 27, 2025

Subscript Raises $15 Million Series A to Modernize Billing and Revenue Recognition for B2B SaaS CFOs

February 7, 2025

Diving deep into B2B SaaS metrics with Ruchi Kasliwal, VP of Finance and Ops at Zededa

In this episode of Diving Deep, Sidharth is joined by Ruchi Kasliwal, VP Finance + Ops at Zededa. Ruchi shares her insights on how modern finance leaders can leverage GenAI, the critical partnership between RevOps and Finance, and more!

August 16, 2024

Subscript AI Update: Chasing Down Late Payments

With our latest update to Subscript AI, you can now rely on AI to intelligently chase down late payments on your behalf.

August 16, 2024

Subscript AI: Turning complicated contracts into accurate invoices

Now you can rely on Subscript AI to read your contracts, understand the nuances, build your invoices, update your B2B SaaS analytics, and activate your dunning emails.

April 5, 2024

Billing for B2B SaaS: Learn What Makes Subscript a Compelling Alternative

A comparison of Subscript and other invoicing and analytics solutions.

April 3, 2024

Best Chargebee Alternative: Learn What Makes Subscript a Compelling Alternative

A comparison of Chargebee and Subscript for B2B SaaS billing and analytics

December 8, 2023

Best Maxio & SaaSOptics Alternative: Learn What Makes Subscript a Compelling Alternative

A comparison of Maxio (which used to be called SaaSOptics) and Subscript for B2B SaaS billing and analytics

September 20, 2023

The Cohort Analysis Framework for Improving NRR: A CFO's Guide

Your step-by-step guide to building insightful NRR cohort tables.

September 20, 2023

Subscript vs Tableau: Which is Better for Analyzing B2B SaaS Metrics

The pros and cons of using a BI tool for your SaaS metrics

September 20, 2023

Diving deep into B2B SaaS metrics with Isabelle Winkles, CFO at Braze

In this episode of Diving Deep, we’re joined by Isabelle Winkles, CFO at Braze. Isabelle shares her advice for navigating a challenging economy, a thoughtful approach to adding to your finance tech stack, and much more!

September 20, 2023

Tracking Your Key B2B SaaS Metrics as a Usage-Based Business

Metrics like ARR and Net Revenue Retention can be challenging for businesses that use usage-based pricing. Let’s explore how to measure them!

September 20, 2023

2023’s Best Sources of Benchmarks for B2B SaaS Businesses

Understand how your company’s performance measures up against your peers with these trusted benchmark reports and tools.

September 20, 2023

Should You Try to Reconcile Your GAAP Revenue with Your ARR?

If your GAAP revenue and ARR are telling different stories, you’re not alone. Here’s what to do.

September 20, 2023

Diving deep into B2B SaaS metrics with Rose Punkunus, CEO at Sudozi

In this episode of Diving Deep, we’re joined by Rose Punkunus, CEO at Sudozi. In addition to her brilliant work at Sudozi, Rose was also the CFO of Uber, and a Data Science and Analytics Lead for Apple.

September 20, 2023

Diving deep into B2B SaaS metrics with Rajeev Dham, Partner at Sapphire Ventures

Rajeev Dham, Partner at Sapphire Ventures, discusses the two traits that set the greatest CFOs apart, concrete advice for navigating an uncertain economy, and a lot more!

September 20, 2023

What Every B2B SaaS Finance Leader Needs to Know About Data Science—And Why

The top CFOs aren’t just finance professionals; they also need to be data scientists. Here’s why.

September 20, 2023

Navigating Uncertain Times: Advice from Rajeev Dham of Sapphire Ventures

In these tumultuous economic times, Rajeev Dham of Sapphire Ventures shares his advice for B2B SaaS companies on growth and spending.

September 20, 2023

Diving deep into B2B SaaS metrics with Mark Khavkin, CFO at Pantheon

Mark Khavkin, CFO at Pantheon, discusses the art and science of uncovering strategic insights from SaaS metrics, how to forecast revenue when there's economic uncertainty, and a lot more!

September 20, 2023

5 Traits That Make a Great B2B SaaS CFO

Let’s explore the skills and qualities that set the greatest CFOs apart in the world of B2B SaaS.

September 20, 2023

Why B2B SaaS Businesses Need To Combine Their Product Data and Financial Metrics

Most B2B SaaS businesses can't combine their product data with their financial metrics like ARR and NRR. But, if they could, then there's a world of benefit. Let's explore.

September 20, 2023

When To Hire a Finance Leader for Your B2B SaaS Business

You know you need more financial experts and leaders on your team. The question is, what kind of hire should you make and when?

September 20, 2023

Should you count late renewals as churn?

Many B2B SaaS businesses experience late renewals, leaving a gap of weeks or months between contracts. Should you treat them as churn or not?

September 20, 2023

"Your revenue forecast should be higher!" Here's how a finance leader can respond

The step-by-step process you can follow to respond to "Your revenue forecast should be higher" while putting your business in the best position to succeed.

September 20, 2023

Diving deep into B2B SaaS metrics with Mohit Daswani, CFO at ThoughtSpot

Mohit Daswani, CFO at ThoughtSpot, discusses the importance of segmenting your SaaS metrics, the benefits of building a data-driven culture, and a lot more.

September 20, 2023

If You Count Committed Revenue, Should You Count Committed Churn?

Learn how to adjust CARR when customers say they’re not going to renew.

September 20, 2023

When Should You Invest in FP&A Software?

How to know when it’s time for your B2B SaaS finance team to make the leap from Excel to FP&A Software

September 20, 2023

Diving deep into B2B SaaS metrics with Paul Barnhurst, Founder of The FP&A Guy

Paul Barnhurst, Founder at The FP&A Guy, discusses when finance teams should say goodbye to Excel, 4 key pillars of FP&A planning tools, and a lot more!

September 20, 2023

Forecasting for Multiple Scenarios: How Much Should Your Plans Differ?

Most B2B SaaS businesses forecast for best-case, worst-case, and likely conditions. So, how different do those plans really need to be?

September 20, 2023

Diving deep into B2B SaaS metrics with Michael Tam, Partner at Craft Ventures

Michael Tam, Partner at Craft Ventures, discusses the three categories of metrics that investors care about, B2B SaaS benchmarks to focus on when you're prioritizing efficiency, and a lot more!

September 20, 2023

7 Forecasting Tips That Help B2B SaaS Companies Plan Successfully

Don’t start the year off with unrealistic revenue projections. Before you start forecasting for next year, take these ideas into account.

September 20, 2023

How To Track and Analyze B2B SaaS Metrics

In this guest post, Paul Barnhurst, founder of The FP&A Guy, shares how B2B SaaS businesses can develop a process for aligning and standardizing their reporting of SaaS metrics.

September 20, 2023

12 B2B Finance Thought Leaders Who Are Making Waves

Follow these 12 thought leaders to get the most up-to-date insights on the issues that affect today’s B2B finance professionals.

September 20, 2023

Diving deep into B2B SaaS metrics with Alka Tandan, CFO at Gainsight

In this episode of Diving Deep, we’re joined by Alka Tandan, CFO at Gainsight. Alka discusses the key levers for increasing NRR, the increased importance of customer success when times are tough, and a lot more!

September 20, 2023

Why Your Metrics Tell a Different Story Every Month — And How To Fix It

Monthly fluctuations in your B2B SaaS metrics can leave you with more questions than answers. Learn how to cut through the noise to get more helpful insights.

September 20, 2023

Diving deep into B2B SaaS metrics with Mike DePaschalis, Head of Finance at Postal.io

In this episode of Diving Deep, we’re joined by Mike DePaschalis, Head of Finance at Postal.io. Mike discusses the downsides of keeping your subscription metrics in Excel, what you can learn by looking at cohorts of your customers, and more!

September 20, 2023

The Dangerous Assumptions That Make Most LTV Calculations Wrong

Basing your strategic decisions on an inaccurate LTV calculation can be a costly mistake. So, what can you do about it?

September 20, 2023

Diving deep into B2B SaaS metrics with Chitra Balasubramanian, CFO at CircleCI

In this episode of Diving Deep, we're joined by Chitra Balasubramanian, CFO at CircleCI. Chitra discusses why strategic finance leaders need to double-click into their SaaS metrics, one critical piece of advice for companies adding usage-based pricing, and a lot more!

September 20, 2023

What Is a CSQL, and How Does It Impact Your CAC?

The CSQL can play an important role in improving your financial efficiency. So what is it, and why should it be a focus area for leadership teams in 2022 and beyond?

September 20, 2023

Diving deep into B2B SaaS metrics with Todd Gardner, Managing Director at SaaS Advisors

In this episode of Diving Deep, we're joined by Todd Gardner, Managing Director at SaaS Advisors. Todd discusses the pros and cons of usage-based pricing, why you need to look at retention by product line, and a lot more!

September 20, 2023

10 Critical Lessons From 10 B2B SaaS Leaders

To celebrate the tenth episode of Diving Deep with Subscript we look back at ten of the lessons we've learned from our brilliant guests thus far.

September 20, 2023

Advice for B2B SaaS Finance Leaders Navigating an Uncertain Economy

With an uncertain economy, here are four pieces of advice for B2B SaaS finance leaders from the CFO of Gainsight.

September 20, 2023

Excel is not enough

For B2B SaaS finance teams, Excel is not enough. If your company is still using Excel to track your B2B SaaS metrics, then here are five of the top limitations to keep in mind.

September 20, 2023

What does usage-based pricing mean for your B2B SaaS finance team? A conversation with Kyle Poyar

In this episode of Diving Deep, we're joined by Kyle Poyar, Operating Partner at OpenView. Kyle discusses what finance teams need to know about usage-based pricing, two mistakes to avoid when calculating LTV:CAC, how to pick the right NDR benchmark, and a lot more!

September 20, 2023

Diving deep into B2B SaaS metrics with Frank Bien, former President and CEO at Looker

In this episode of Diving Deep, we’re joined by the brilliant Frank Bien, former President and CEO of Looker. Frank discusses concrete advice for operating in an economic downturn, tips for avoiding a “data brawl,” and a lot more!

September 20, 2023

From a VC: The 7 Most Important Metrics in a B2B SaaS Pitch Deck

We sat down with Michael Tam of Craft Ventures to hear about his experience as a venture capitalist, including what metrics he pays attention to when reviewing a potential investment opportunity.

September 20, 2023

Diving deep into B2B SaaS metrics with Tien Anh Nguyen, former CFO at UserTesting

In this episode of Diving Deep, Subscript's CEO, Sidharth, is joined by Tien Anh Nguyen, former CFO and Chief Business Officer at UserTesting. They discuss advice for presenting subscription metrics to VCs, the #1 pain point for all CFOs, and a lot more!

September 20, 2023

It’s Time to Say Goodbye to LTV:CAC

LTV:CAC is a popular metric for B2B SaaS companies, but is it actually useful? And, if not, what metric should you use instead? Let's explore!

September 20, 2023

Mastering Your SaaS Metrics with Tomasz Tunguz

Leading investor Tomasz Tunguz explains why NDR is even more important than you might think, how cohorts can unlock insights for your business, and why confidence in your data is absolutely critical.

September 20, 2023

Is Usage-Based Pricing Right for Your Business?

What is usage-based pricing? And, is it right for your SaaS business? Let's dive deep and explore the three types of companies that are the best fit for usage-based pricing.

September 20, 2023

Diving deep into B2B SaaS metrics with Kristina Shen, General Partner at Andreessen Horowitz

In this episode of Diving Deep, Subscript's CEO, Sidharth, has an engaging conversation with Kristina Shen, General Partner at Andreessen Horowitz.

September 20, 2023

The most incorrectly used subscription metric (and what to focus on instead)

We asked Kristina Shen, General Partner at Andreessen Horowitz, about the most incorrectly used subscription metric. Her answer surprised us.

September 20, 2023

Diving deep into B2B SaaS metrics with Tomasz Tunguz, Managing Director at Redpoint Ventures

In this episode of Diving Deep, Subscript's CEO, Sidharth, has an engaging conversation with Tomasz Tunguz, Managing Director at Redpoint Ventures.

September 20, 2023

How Will Usage-Based Pricing Impact Your Finance Team?

We sat down with Kyle Poyar of OpenView to discuss all things usage-based pricing and what finance teams should know.

September 20, 2023

Surviving the SaaSacre: A Conversation with Frank Bien, the former CEO of Looker

In one of the biggest market downturns since the 2008 recession, what are the metrics that matter most for B2B SaaS companies? Let's dive deep and explore!

September 20, 2023

Raising Your Series C or D? Here’s Advice from the Former CFO of UserTesting

Tien Anh Nguyen, former CFO for UserTesting and longtime veteran of OpenView Venture Partners, has helped raise over $150M in his career. Here's his advice for companies raising a Series C or D.

September 20, 2023

Why the Rule of 40 is No Longer Good Enough

You're probably familiar with the "Rule of 40," but did you know that it might be outdated? Let's dive in and explore!

September 20, 2023

What Early-Stage Companies Need to Know About SaaS Metrics

We sat down with Kristina Shen, General Partner at Andreessen Horowitz, to better understand the metrics she believes early-stage companies should focus on.

September 20, 2023

8 Resources for Finance Leaders in B2B SaaS

These 8 resources will help you stay up to date and become an even better B2B SaaS finance leader!

September 20, 2023

Messy Data: The core challenge faced by B2B SaaS finance teams

We had a conversation with the former President and CEO of Looker to discuss the importance of reliable data for SaaS companies.

September 20, 2023

What subscription metrics should a Series B or C company obsess over to fuel growth?

We had a conversation with the Chief Business Officer of UserTesting to understand the 5 metrics companies should obsess over to fuel growth.

September 20, 2023

7 SaaS Finance Experts You Need to Follow on LinkedIn

Looking for the top SaaS finance leaders to follow on LinkedIn? Here are seven that need to be on your list.

September 20, 2023

Does a Proof of Concept Count As Recurring Revenue?

If your business relies on PoCs for a percentage of your revenue, can you count it as recurring? If not, what's the best way to get credit for those deals? Let's dive in!

September 20, 2023

Understanding Customer Concentration Risk

What is customer concentration and how does it affect your business? Customer concentration risk is a primary threat to SaaS businesses. However, it’s easy to avoid with some foresight and planning.

September 20, 2023

Recurring and Non-Recurring Revenue: How Professional Services Fit In

What’s the difference between recurring and non-recurring revenue? And, do professional services ever count as recurring revenue? Let's dive deep and explore!

September 20, 2023

Cohort Analysis: Learning the Basics

(Note: This article is geared towards those who are new to cohort analysis or could use a refresher. We'll be publishing future pieces on more advanced cohort analysis.)

September 20, 2023

Cohorted vs Uncohorted Net Retention: Why Your Business Needs Both

Cohorted and uncohorted net retention sometimes tell two vastly different stories. Yet, both are hugely significant in determining your business’s health. Let’s explore the benefits of each and why they are vital to business growth.

September 20, 2023

How Valuable Are Your Customers?: 4 Ways to Calculate LTV

Top-performing SaaS businesses calculate LTV to understand the lifetime value of their customers. Learn 4 different ways to calculate it!

September 20, 2023

Balancing Sales & Marketing Headcounts: Finding Your Perfect Ratio

Your Sales & Marketing Headcounts are interdependent; learn why it's important to find the perfect balance (and how to do so!)

September 20, 2023

Maximizing Your Valuation: Q&A with Leading SaaS Investor Sandy Kory

What are investors looking for? How do I maximize my business’s valuations? How can I make sure I stand the best chance of standing out? Hear answers to these questions from a SaaS investors' perspective!

September 20, 2023

2 Major Methods of Calculating SaaS Retention (And Why You Need Each One)

There are multiple ways to calculate Gross Revenue Retention (GRR) and Net Revenue Retention (NRR)... learn when to use each!

September 20, 2023

Subscript raises $3.75M to make subscription revenue metrics easier

We're honored to be serving customers who are collectively doing analysis across over $100M of ARR, and we'd love for you to join the Subscript family too. Sign up for our beta!

September 20, 2023

Committed Revenue "Roll Forwards": What are they, and why you need to calculate them

Learn why calculating CARR "Roll Forwards" can be tricky, and how you can do it successfully!

September 20, 2023

3 key retention metrics to understand your business better

Sophisticated SaaS businesses calculate their Gross Customer Retention, Gross Revenue Retention, and Net Revenue Retention to glean insights into their customers' satisfaction and spending habits. What are the differences between these three metrics? How do businesses know which one to highlight?

September 20, 2023

The "Right" Kinds of Revenue

In subscription SaaS parlance, there are a few different ways your customer could pay—i.e. a few different kinds of revenue you could earn—and they imply wildly different things about how you should think about your business. Here, we'll offer a handy framework that will hopefully set you down the right path.

September 20, 2023

Forecasting: 5 major approaches used by B2B SaaS leaders

Everyone's got 2023 forecasting + planning on their mind! There are several different approaches to producing a great revenue forecast, and we gathered the five most common ones. The best-in-class methodology is actually a combination of a few different approaches!

September 20, 2023

What is CARR, and why are ~50% of companies using it as a primary metric?

At Subscript, we're finding that nearly 50% of the businesses we work with focus on CARR as their primary metric because it helps them better reflect how the business is growing. Why is that true?