The Cohort Analysis Framework for Improving NRR: A CFO's Guide
Your step-by-step guide to building insightful NRR cohort tables.
Subscript vs Tableau: Which is Better for Analyzing B2B SaaS Metrics
The pros and cons of using a BI tool for your SaaS metrics
Diving deep into B2B SaaS metrics with Isabelle Winkles, CFO at Braze
In this episode of Diving Deep, we’re joined by Isabelle Winkles, CFO at Braze. Isabelle shares her advice for navigating a challenging economy, a thoughtful approach to adding to your finance tech stack, and much more!
Tracking Your Key B2B SaaS Metrics as a Usage-Based Business
Metrics like ARR and Net Revenue Retention can be challenging for businesses that use usage-based pricing. Let’s explore how to measure them!
2023’s Best Sources of Benchmarks for B2B SaaS Businesses
Understand how your company’s performance measures up against your peers with these trusted benchmark reports and tools.
Should You Try to Reconcile Your GAAP Revenue with Your ARR?
If your GAAP revenue and ARR are telling different stories, you’re not alone. Here’s what to do.
Diving deep into B2B SaaS metrics with Rose Punkunus, CEO at Sudozi
In this episode of Diving Deep, we’re joined by Rose Punkunus, CEO at Sudozi. In addition to her brilliant work at Sudozi, Rose was also the CFO of Uber, and a Data Science and Analytics Lead for Apple.
Diving deep into B2B SaaS metrics with Rajeev Dham, Partner at Sapphire Ventures
Rajeev Dham, Partner at Sapphire Ventures, discusses the two traits that set the greatest CFOs apart, concrete advice for navigating an uncertain economy, and a lot more!
What Every B2B SaaS Finance Leader Needs to Know About Data Science—And Why
The top CFOs aren’t just finance professionals; they also need to be data scientists. Here’s why.
Navigating Uncertain Times: Advice from Rajeev Dham of Sapphire Ventures
In these tumultuous economic times, Rajeev Dham of Sapphire Ventures shares his advice for B2B SaaS companies on growth and spending.
Diving deep into B2B SaaS metrics with Mark Khavkin, CFO at Pantheon
Mark Khavkin, CFO at Pantheon, discusses the art and science of uncovering strategic insights from SaaS metrics, how to forecast revenue when there's economic uncertainty, and a lot more!
5 Traits That Make a Great B2B SaaS CFO
Let’s explore the skills and qualities that set the greatest CFOs apart in the world of B2B SaaS.
Why B2B SaaS Businesses Need To Combine Their Product Data and Financial Metrics
Most B2B SaaS businesses can't combine their product data with their financial metrics like ARR and NRR. But, if they could, then there's a world of benefit. Let's explore.
When To Hire a Finance Leader for Your B2B SaaS Business
You know you need more financial experts and leaders on your team. The question is, what kind of hire should you make and when?
Should you count late renewals as churn?
Many B2B SaaS businesses experience late renewals, leaving a gap of weeks or months between contracts. Should you treat them as churn or not?
"Your revenue forecast should be higher!" Here's how a finance leader can respond
The step-by-step process you can follow to respond to "Your revenue forecast should be higher" while putting your business in the best position to succeed.
Diving deep into B2B SaaS metrics with Mohit Daswani, CFO at ThoughtSpot
Mohit Daswani, CFO at ThoughtSpot, discusses the importance of segmenting your SaaS metrics, the benefits of building a data-driven culture, and a lot more.
If You Count Committed Revenue, Should You Count Committed Churn?
Learn how to adjust CARR when customers say they’re not going to renew.
When Should You Invest in FP&A Software?
How to know when it’s time for your B2B SaaS finance team to make the leap from Excel to FP&A Software
Diving deep into B2B SaaS metrics with Paul Barnhurst, Founder of The FP&A Guy
Paul Barnhurst, Founder at The FP&A Guy, discusses when finance teams should say goodbye to Excel, 4 key pillars of FP&A planning tools, and a lot more!
Forecasting for Multiple Scenarios: How Much Should Your Plans Differ?
Most B2B SaaS businesses forecast for best-case, worst-case, and likely conditions. So, how different do those plans really need to be?
Diving deep into B2B SaaS metrics with Michael Tam, Partner at Craft Ventures
Michael Tam, Partner at Craft Ventures, discusses the three categories of metrics that investors care about, B2B SaaS benchmarks to focus on when you're prioritizing efficiency, and a lot more!
7 Forecasting Tips That Help B2B SaaS Companies Plan Successfully
Don’t start the year off with unrealistic revenue projections. Before you start forecasting for next year, take these ideas into account.
How To Track and Analyze B2B SaaS Metrics
In this guest post, Paul Barnhurst, founder of The FP&A Guy, shares how B2B SaaS businesses can develop a process for aligning and standardizing their reporting of SaaS metrics.
12 B2B Finance Thought Leaders Who Are Making Waves
Follow these 12 thought leaders to get the most up-to-date insights on the issues that affect today’s B2B finance professionals.
Diving deep into B2B SaaS metrics with Alka Tandan, CFO at Gainsight
In this episode of Diving Deep, we’re joined by Alka Tandan, CFO at Gainsight. Alka discusses the key levers for increasing NRR, the increased importance of customer success when times are tough, and a lot more!
Why Your Metrics Tell a Different Story Every Month — And How To Fix It
Monthly fluctuations in your B2B SaaS metrics can leave you with more questions than answers. Learn how to cut through the noise to get more helpful insights.
Diving deep into B2B SaaS metrics with Mike DePaschalis, Head of Finance at Postal.io
In this episode of Diving Deep, we’re joined by Mike DePaschalis, Head of Finance at Postal.io. Mike discusses the downsides of keeping your subscription metrics in Excel, what you can learn by looking at cohorts of your customers, and more!
The Dangerous Assumptions That Make Most LTV Calculations Wrong
Basing your strategic decisions on an inaccurate LTV calculation can be a costly mistake. So, what can you do about it?
Diving deep into B2B SaaS metrics with Chitra Balasubramanian, CFO at CircleCI
In this episode of Diving Deep, we're joined by Chitra Balasubramanian, CFO at CircleCI. Chitra discusses why strategic finance leaders need to double-click into their SaaS metrics, one critical piece of advice for companies adding usage-based pricing, and a lot more!
What Is a CSQL, and How Does It Impact Your CAC?
The CSQL can play an important role in improving your financial efficiency. So what is it, and why should it be a focus area for leadership teams in 2022 and beyond?
Diving deep into B2B SaaS metrics with Todd Gardner, Managing Director at SaaS Advisors
In this episode of Diving Deep, we're joined by Todd Gardner, Managing Director at SaaS Advisors. Todd discusses the pros and cons of usage-based pricing, why you need to look at retention by product line, and a lot more!
10 Critical Lessons From 10 B2B SaaS Leaders
To celebrate the tenth episode of Diving Deep with Subscript we look back at ten of the lessons we've learned from our brilliant guests thus far.
Advice for B2B SaaS Finance Leaders Navigating an Uncertain Economy
With an uncertain economy, here are four pieces of advice for B2B SaaS finance leaders from the CFO of Gainsight.
Excel is not enough
For B2B SaaS finance teams, Excel is not enough. If your company is still using Excel to track your B2B SaaS metrics, then here are five of the top limitations to keep in mind.
What does usage-based pricing mean for your B2B SaaS finance team? A conversation with Kyle Poyar
In this episode of Diving Deep, we're joined by Kyle Poyar, Operating Partner at OpenView. Kyle discusses what finance teams need to know about usage-based pricing, two mistakes to avoid when calculating LTV:CAC, how to pick the right NDR benchmark, and a lot more!
Diving deep into B2B SaaS metrics with Frank Bien, former President and CEO at Looker
In this episode of Diving Deep, we’re joined by the brilliant Frank Bien, former President and CEO of Looker. Frank discusses concrete advice for operating in an economic downturn, tips for avoiding a “data brawl,” and a lot more!
From a VC: The 7 Most Important Metrics in a B2B SaaS Pitch Deck
We sat down with Michael Tam of Craft Ventures to hear about his experience as a venture capitalist, including what metrics he pays attention to when reviewing a potential investment opportunity.
Diving deep into B2B SaaS metrics with Tien Anh Nguyen, former CFO at UserTesting
In this episode of Diving Deep, Subscript's CEO, Sidharth, is joined by Tien Anh Nguyen, former CFO and Chief Business Officer at UserTesting. They discuss advice for presenting subscription metrics to VCs, the #1 pain point for all CFOs, and a lot more!
It’s Time to Say Goodbye to LTV:CAC
LTV:CAC is a popular metric for B2B SaaS companies, but is it actually useful? And, if not, what metric should you use instead? Let's explore!
Mastering Your SaaS Metrics with Tomasz Tunguz
Leading investor Tomasz Tunguz explains why NDR is even more important than you might think, how cohorts can unlock insights for your business, and why confidence in your data is absolutely critical.
Is Usage-Based Pricing Right for Your Business?
What is usage-based pricing? And, is it right for your SaaS business? Let's dive deep and explore the three types of companies that are the best fit for usage-based pricing.
Diving deep into B2B SaaS metrics with Kristina Shen, General Partner at Andreessen Horowitz
In this episode of Diving Deep, Subscript's CEO, Sidharth, has an engaging conversation with Kristina Shen, General Partner at Andreessen Horowitz.
The most incorrectly used subscription metric (and what to focus on instead)
We asked Kristina Shen, General Partner at Andreessen Horowitz, about the most incorrectly used subscription metric. Her answer surprised us.
Diving deep into B2B SaaS metrics with Tomasz Tunguz, Managing Director at Redpoint Ventures
In this episode of Diving Deep, Subscript's CEO, Sidharth, has an engaging conversation with Tomasz Tunguz, Managing Director at Redpoint Ventures.
How Will Usage-Based Pricing Impact Your Finance Team?
We sat down with Kyle Poyar of OpenView to discuss all things usage-based pricing and what finance teams should know.
Surviving the SaaSacre: A Conversation with Frank Bien, the former CEO of Looker
In one of the biggest market downturns since the 2008 recession, what are the metrics that matter most for B2B SaaS companies? Let's dive deep and explore!
Raising Your Series C or D? Here’s Advice from the Former CFO of UserTesting
Tien Anh Nguyen, former CFO for UserTesting and longtime veteran of OpenView Venture Partners, has helped raise over $150M in his career. Here's his advice for companies raising a Series C or D.
Why the Rule of 40 is No Longer Good Enough
You're probably familiar with the "Rule of 40," but did you know that it might be outdated? Let's dive in and explore!
What Early-Stage Companies Need to Know About SaaS Metrics
We sat down with Kristina Shen, General Partner at Andreessen Horowitz, to better understand the metrics she believes early-stage companies should focus on.
8 Resources for Finance Leaders in B2B SaaS
These 8 resources will help you stay up to date and become an even better B2B SaaS finance leader!
Messy Data: The core challenge faced by B2B SaaS finance teams
We had a conversation with the former President and CEO of Looker to discuss the importance of reliable data for SaaS companies.
What subscription metrics should a Series B or C company obsess over to fuel growth?
We had a conversation with the Chief Business Officer of UserTesting to understand the 5 metrics companies should obsess over to fuel growth.
7 SaaS Finance Experts You Need to Follow on LinkedIn
Looking for the top SaaS finance leaders to follow on LinkedIn? Here are seven that need to be on your list.
Does a Proof of Concept Count As Recurring Revenue?
If your business relies on PoCs for a percentage of your revenue, can you count it as recurring? If not, what's the best way to get credit for those deals? Let's dive in!
Understanding Customer Concentration Risk
What is customer concentration and how does it affect your business? Customer concentration risk is a primary threat to SaaS businesses. However, it’s easy to avoid with some foresight and planning.
Recurring and Non-Recurring Revenue: How Professional Services Fit In
What’s the difference between recurring and non-recurring revenue? And, do professional services ever count as recurring revenue? Let's dive deep and explore!
Cohort Analysis: Learning the Basics
(Note: This article is geared towards those who are new to cohort analysis or could use a refresher. We'll be publishing future pieces on more advanced cohort analysis.)
Cohorted vs Uncohorted Net Retention: Why Your Business Needs Both
Cohorted and uncohorted net retention sometimes tell two vastly different stories. Yet, both are hugely significant in determining your business’s health. Let’s explore the benefits of each and why they are vital to business growth.
How Valuable Are Your Customers?: 4 Ways to Calculate LTV
Top-performing SaaS businesses calculate LTV to understand the lifetime value of their customers. Learn 4 different ways to calculate it!
Balancing Sales & Marketing Headcounts: Finding Your Perfect Ratio
Your Sales & Marketing Headcounts are interdependent; learn why it's important to find the perfect balance (and how to do so!)
Maximizing Your Valuation: Q&A with Leading SaaS Investor Sandy Kory
What are investors looking for? How do I maximize my business’s valuations? How can I make sure I stand the best chance of standing out? Hear answers to these questions from a SaaS investors' perspective!
2 Major Methods of Calculating SaaS Retention (And Why You Need Each One)
There are multiple ways to calculate Gross Revenue Retention (GRR) and Net Revenue Retention (NRR)... learn when to use each!
Subscript raises $3.75M to make subscription revenue metrics easier
We're honored to be serving customers who are collectively doing analysis across over $100M of ARR, and we'd love for you to join the Subscript family too. Sign up for our beta!
Committed Revenue "Roll Forwards": What are they, and why you need to calculate them
Learn why calculating CARR "Roll Forwards" can be tricky, and how you can do it successfully!
3 key retention metrics to understand your business better
Sophisticated SaaS businesses calculate their Gross Customer Retention, Gross Revenue Retention, and Net Revenue Retention to glean insights into their customers' satisfaction and spending habits. What are the differences between these three metrics? How do businesses know which one to highlight?
The "Right" Kinds of Revenue
In subscription SaaS parlance, there are a few different ways your customer could pay—i.e. a few different kinds of revenue you could earn—and they imply wildly different things about how you should think about your business. Here, we'll offer a handy framework that will hopefully set you down the right path.
Forecasting: 5 major approaches used by B2B SaaS leaders
Everyone's got 2023 forecasting + planning on their mind! There are several different approaches to producing a great revenue forecast, and we gathered the five most common ones. The best-in-class methodology is actually a combination of a few different approaches!