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2023’s Best Sources of Benchmarks for B2B SaaS Businesses

Understand how your company’s performance measures up against your peers with these trusted benchmark reports and tools.

For finance leaders, it’s one thing to compare your SaaS metrics to where you were last quarter or last year. It’s another to know how your business stacks up against your peers.

Many CEOs and CFOs look to their investors to find this information, but it’s also helpful to have additional sources to compare your performance to.

For example, you may want to benchmark against a large number of companies that share specific traits with yours: other Series B companies, other companies between $10M and $25M in ARR, or any other trait.

Private companies tend to keep this data secret, making it challenging to find sound data on any given private organization. Luckily, there are a few excellent sources of B2B SaaS benchmarks. Here are some of the best sources we’ve found:

1. RevOps Squared B2B SaaS Benchmarks

Start here if you want data that’s highly relevant to your company—in the shortest amount of time. RevOps Squared has collected over 250,000 data points from over 13,500 B2B SaaS companies.

With their interactive benchmarking tool, you can enter a few pieces of information and explore SaaS performance benchmarks around customer acquisition, retention, expansion, and operational efficiency. Then, you can filter each benchmark by the characteristic you choose to get a well-rounded picture of how your performance stacks up against your peers.  

2. Bessemer Venture Partners: Scaling to $100 Million

This robust benchmarking report contains data from over 200 cloud businesses from $1M to $100M in ARR. The data is broken down by ARR range, so you can easily benchmark against businesses from $1M-$10M in ARR, $10M to $25M, and so on.

3. KeyBanc Capital Markets benchmark reports for public SaaS companies and private SaaS companies

KeyBanc’s public company benchmark report focuses on renewal metrics from 98 public SaaS companies at the time of IPO. They even include the details of how each company measures and reports on retention.

The private company report includes 67 pages of data from over 100 privately-held SaaS companies on a variety of metrics, including ARR growth, churn, CAC payback period, and more. It slices each section of metrics by a handful of categories so you can benchmark more accurately against organizations similar to your own.

4. ICONIQ Capital: Topline Growth & Operational Efficiency

This report summarizes financial data from 92 B2B SaaS companies. It examines a wide range of metrics, with a special focus on YoY ARR Growth, Net Dollar Retention, Rule of 40, Magic Number, and ARR per FTE. Where applicable, the data is presented by a few slices, such as ARR range, quarters after reaching $10M ARR, and product-led vs. sales-led growth.

5. OpenView Partners 2022 SaaS Benchmarks Report

OpenView’s benchmark report is rich with economic context that helps paint a clear picture of the challenges that SaaS companies have faced over the past year. It explores a number of financial and operating metrics, sliced by ARR range and funding stage, and it also offers timely insights and advice for SaaS companies that are looking to cut their burn rate and boost their resiliency.

6. Andreessen Horowitz: Guide to Growth Metrics

This interactive benchmarking tool from a16z allows you to select from a small number of company characteristics and explore how you measure up against your peers in 10 different metrics, including YoY ARR Growth, Magic Number, and Burn Multiple. Each metric also includes a definition, calculation, and expert recommendations for how to think about the metric in a relevant context.

7. SaaS Capital: 2022 Spending Benchmarks for Private B2B SaaS Companies

In this report, which surveyed over 1,500 B2B SaaS organizations, you’ll find data on how SaaS companies spent on sales, marketing, customer support, COGS, and more. The data is broken down by company funding source, above-median vs. below-median growth, and ARR range.

8. Bottom Up by David Sacks: The SaaS Org Chart

This playbook focuses on headcount benchmarks by company size and funding stage. If you’ve ever wondered how many sales reps a series C, 400-person company should have, this is the chart for you. It also includes targets for hiring ratios and ARR per employee.

Keep a pulse on your own SaaS metrics

While it’s helpful to have trustworthy benchmarks, it’s even more critical to be able to accurately measure your own SaaS metrics in real-time and slice them by any segment you want to explore.

That’s where Subscript can help.

With Subscript, you can instantly measure all of your most important B2B SaaS metrics, including ARR, Net Revenue Retention, and Rule of 40—and drill down on them in a visually-intuitive dashboard. It’s never been easier to answer investors’ questions or share key financial data with your leadership team.

Want to learn more? Request a demo here.